Dana White’s Bull Riding Passion Surges as His Champion Playmate Charges Toward PBR World Finals

Dana White, best known as the president of the UFC, has a high-adrenaline side hustle that’s just as intense as mixed martial arts—bull riding. While he’s not the one getting thrown off bulls these days, White is deeply involved in the Professional Bull Riders (PBR) circuit. He owns a bull named Playmate, who recently made waves at a PBR event. This unexpected passion highlights White’s broader interest in violent, high-stakes sports beyond the octagon.

Playmate the Powerful Bull With Champion Blood and a Brutal Unbeatable Reputation

Playmate isn’t your average bull—he’s aggressive, unpredictable, and built for chaos. During a recent competition, Playmate knocked out a rider before even leaving the stall, showcasing the brute power that White admires. “I like mean, nasty, violent bulls,” he said in an interview with TMZ Sports. Playmate has only been successfully ridden once out of 11 attempts, which further cements his reputation as a force to be reckoned with in the arena.

Playmate’s dominance isn’t by accident. He comes from a championship bloodline, sired by SweetPro’s Bruiser, a three-time PBR champion. This pedigree makes Playmate one of the most feared and respected bulls on the circuit. His rare combination of raw strength and elite lineage gives him a real shot at standing out in major competitions, especially as he prepares for one of the biggest stages in bull riding.

From One Ride to the World Finals Dana Whites Bull Riding Obsession Intensifies

Up next for Playmate is the prestigious PBR World Finals in Texas, held at AT&T Stadium. Dana is excited to see his bull compete among 130 of the best in the world. His enthusiasm for the event is palpable, as he continues to embrace this wild world of bucking bulls with the same intensity he brings to the UFC. For White, it’s not just about owning a bull—it’s about being a part of a community that celebrates strength, power, and unrelenting competition.

White’s fascination with bull riding dates back to 2015 when he first rode a bull during the filming of his show Lookin’ for a Fight. That one experience sparked a lasting interest that turned into real involvement. “I love it. It’s fun for me. I’m into it!” he shared. What started as a one-time thrill has now grown into a serious passion, proving once again that Dana White thrives in worlds where danger and adrenaline collide.