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X Completes Rebranding, Ditches for Good

X and Twitter

After a series of rebranding efforts, the social platform X, formerly Twitter, has finalized its transformation by switching its URL to This significant step marks the culmination of billionaire Elon Musk’s overhaul of the platform since acquiring it about a year and a half ago.

The Transition to

Users logging onto the platform were greeted with a pop-up message announcing the change to, indicating that all core systems had migrated to the new domain. Despite the shift in URL, assurances were provided regarding the preservation of users’ privacy and data protection settings.

Twitter is now X

Elon Musk’s Vision for the Rebrand:

Elon Musk initiated the rebranding process last summer, emphasizing that the original name, Twitter, no longer aligned with the platform’s evolving identity. With expanded features allowing longer posts and video content, Musk believed the name X better reflected the platform’s capabilities, signaling a departure from its previous association with succinct messaging.

Challenges and Criticism:

While Musk’s rebranding efforts aimed to usher in a new era for the platform, they were not without controversy. Some users expressed discontent over the decision, viewing it as a disregard for the platform’s iconic logo and brand recognition. The transition, characterized by gradual changes and occasional disruptions, elicited criticism and prompted some users to consider leaving the platform altogether.

As X completes its transition away from its Twitter roots with the adoption of, Elon Musk’s vision for the platform’s future becomes increasingly evident. Despite facing challenges and resistance from some users, the rebranding signifies a significant milestone in X’s evolution, signaling a new chapter in its journey under Musk’s leadership.

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